| Jonny Combe, general manager of product & channel development in BMW Financial Services believes customers are at the heart of their innovation programme. | |
| | | |  | | | | How customers drive BMW's innovation strategy | | | | In this video, Jonny Combe, general manager of product & channel development in BMW Financial Services, describes how customers are at the heart of the company's innovation programme. | | | | | | | | | | | |
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