Wanted: CMOs with 20/20 vision

Across the business landscape, the definition of the CMO role is blurring. The Economist Group brought some clarity on the topic through our CMO research.

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Weekly Digest   Issue #51         Wanted: CMOs with 20/20 vision   It's clear to see the role of a CMO is becoming increasingly blurred. Our report calls for a collective eye exam to ensure the next generation of marketers are fitted with lenses better suited for the role—or they may risk making a spectacle of themselves. Plus, in our last newsletter of 2019 we're proud to highlight some of our best research projects this year. Wishing you a brilliant start to 2020; see you next year!   DOWNLOAD REPORT →

Sustainability Blue Peace Index   Effective transboundary water management is essential to guarantee sustainable access and prevent conflict. How well are countries protecting and sharing this vital resource? Explore our index to find out.   READ MORE → Cities & Infrastructure The safest city in the world is...   Tokyo! Singapore and Osaka came in 2nd and 3rd. Asian cities continue to lead with Washington DC and Copenhagen joining them in the top 10 for the first time this year.   FIND OUT NOW → Healthcare The Index of Cancer Preparedness   Our Index of Cancer Preparedness looks at the diversity of the cancer challenge worldwide and explores which elements are essential to strengthen cancer control on a global scale.   DOWNLOAD REPORT → Economic Development Friends, readers, Economist enthusiasts: lend us your ears!   Tune in to our monthly Digital Economy podcast to learn how digi-tech might affect your company, your team and your career.   LISTEN NOW → OPINION SDG Summit 2019: The need for systematic tranformations "It is very important to recognise that we have a job to do with the SDGs and the 2030 Agenda. The SDGs promise a better future for our children and something deeper that gives greater meaning to our civilisation." READ BLOG → Macharia Kamau, former co-chair, General Assembly Working Group on the SDGs       GUEST PERSPECTIVES       The science and passion of seafood and sake   In Japan, sake is known as “the drink of the gods”. While most people in the western world would naturally pair white wine with seafood, sake is arguably a better match.           Changing the world, one drop at a time   In Kenya, many people lack access to safe drinking water. IBM works with Kenya’s public and private sector to change that—learn how.             UPCOMING EVENTS       Asia Trade Summit: Reshaping trade patterns is returning on February 27th 2020. This year, we will bring together 250+ regional trade negotiators, business leaders and executives for a day of rigorous debate and discussions. Register and save 10% off the early bird rate with code EIU10 TODAY.             - - - - - - - - - - - - - - - - - - - - - - -

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